The Story of Stuff is a powerful indictment of consumerism. In twenty minutes it paints a horrific picture of the planet-stripping supply chain that furnishes us with ephemeral gizmos. For instance, did you know that for every binload of recycling you put out, there are 70 bins of waste produced further up the chain?
Most astonishing is this quote from economist Victor Lebow in 1955, which seems to have been stated in seriousness:
“Our enormously productive economy demands that we make consumption our way of life, that we convert the buying and use of goods into rituals, that we seek our spiritual satisfaction and our ego satisfaction in consumption. We need things consumed, burned up, worn out, replaced and discarded at an ever-increasing rate.”
It’s clear that we have to find alternative ways of living and producing. As many have pointed out, it’s not like the current system is making us happier or healthier. Chatting with a friend in the wake of the 2008 financial crash, we were sure that change was in the air, that governments would take this opportunity to make decisive policy changes. How wrong we were. And yet, everywhere you find people who think the same way. Clearly, Lebow’s is an idea whose time is done. It’s being torn down as you read this. The question is will change follow in the global economy, and how much too late?